Privacy Policy

Last Updated: January 2026

Light Up A Life ("we," "us," "our," or "Company") operates lightupalife.org.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through forms or inquiries.
• Technical Information: IP address, browser type, operating system, device identifiers, and internet service provider.
• Cookies and Tracking: Information collected through cookies, pixel tags, and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on site, links clicked, referral sources, and user interaction patterns.
• Affiliate Tracking: Referral data and conversion information related to William Hill and other affiliated betting operators.

How We Use Information

We use collected information for the following purposes:

• Providing, maintaining, and improving our website and services.
• Affiliate tracking and commission calculation with partner operators including William Hill.
• Analytics and performance monitoring to understand user behaviour and optimize site content.
• Responding to your inquiries and customer support requests.
• Sending promotional materials and updates (with your consent where required).
• Complying with legal obligations and preventing fraud.
• Personalizing your experience and delivering relevant content.

Cookie Policy

We use cookies and similar technologies to enhance your experience. Cookie types include:

• Essential Cookies: Required for site functionality and security.
• Analytics Cookies: Track usage patterns and site performance (Google Analytics, etc.).
• Affiliate Cookies: Enable tracking of referrals and commissions from William Hill and partner operators.
• Marketing Cookies: Support retargeting and promotional campaigns.

You can control cookies through your browser settings and opt out of non-essential cookies at any time. Note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to third-party websites, including William Hill, other betting operators, and affiliate partners. We are not responsible for their privacy practices or content. We strongly encourage you to review their privacy policies before providing personal information or placing bets.

Third parties may collect your data independently through their own tracking mechanisms. Light Up A Life has no control over these practices.

Your Rights

Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the right to:

• Access your personal data held by us.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal obligations).
• Restrict processing of your information.
• Data portability – receive your data in a structured, commonly-used format.
• Object to processing, including for marketing purposes.
• Withdraw consent at any time (where processing is consent-based).

If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws, including the right to know, delete, opt-out of sale/sharing of personal information, and non-discrimination for exercising these rights.

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:

• Contact information is retained for 3 years from last interaction (unless you request deletion).
• Affiliate tracking data is retained for 90 days to 2 years for commission purposes.
• Analytics data is anonymized after 26 months.
• Legal and compliance records are retained as required by applicable law.

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:

Email: [email protected]
Website: lightupalife.org.uk

We will respond to your request within 30 days (or as required by applicable law).

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom or your local data protection authority.